Swatch news and trends

Swatch-Visa Smartwatch Set To Launch In US Early 2016
Mobile Commerce // November 30, 2015

Swatch’s smartwatch that will enable payments from Visa cardholders in the U.S., Switzerland and Brazil is set to launch in early 2016, the company confirmed. Details about the Swatch Bellamy smartwatch partnership with Visa and Visa Europe were initially reported last week (Nov. 24), but...

Visa Does Wearables With Swatch
Mobile Commerce // November 25, 2015

Swatch’s next move toward joining the wearable payments market just got a big backer to help the plan move forward. A Reuters report, citing an unnamed newspaper, indicates that Swatch’s CEO Nick Hayek said the company signed a contract with Visa in relation to its...

Swatch Takes On Apple In China’s Wearables Market
Europe // October 14, 2015

The world’s largest watchmaker by revenue, Swatch, is attempting to develop the next big thing in wearables for the Chinese market. This places it squarely in competition with Apple, which has been working overtime lately to push its high-end smartwatch to the average Chinese consumer. The...

Swatch Smartwatch Takes On Apple Watch This Summer
Merchant Innovation // July 17, 2015

Swiss watchmaker Swatch is set to announce the launch of its first smartwatch this summer in the U.S., China and Switzerland, the company’s CEO announced yesterday (July 16) – and 20,000 units of the company’s new Internet-enabled wristwatch have already been made. Swatch CEO Nick...

Quick Reads
Amazon Swatch Deal Goes Bust Over Counterfeit Concerns

October 10, 2017
A deal between Amazon and Swatch — one that would have seen the watch company offering its brands like Omega and Blancpain on Amazon’s site — has fizzled out, according to The Wall Street Journal. And, reports indicate it has fizzled in such a way as to highlight Amazons’ growing difficulty attracting high-end and luxury […]

Swatch-Visa Smartwatch Set To Launch In US Early 2016

November 30, 2015
Swatch’s smartwatch that will enable payments from Visa cardholders in the U.S., Switzerland and Brazil is set to launch in early 2016, the company confirmed. Details about the Swatch Bellamy...

Visa Does Wearables With Swatch

November 25, 2015
Swatch’s next move toward joining the wearable payments market just got a big backer to help the plan move forward. A Reuters report, citing an unnamed newspaper, indicates that Swatch’s...

Swatch Takes On Apple In China’s Wearables Market

October 14, 2015
The world’s largest watchmaker by revenue, Swatch, is attempting to develop the next big thing in wearables for the Chinese market. This places it squarely in competition with Apple, which...