Targeted Advertising news and trends

United Airlines Wants the Friendly Skies to Be Personalized With Data
Travel Payments // November 22, 2023

United Airlines is reportedly weighing the addition of targeted ads to its passenger information. The airline is considering putting such ads in its in-flight entertainment system or on the app that travelers use to buy tickets and check in, The Wall Street Journal (WSJ) reported Wednesday (Nov. 22),...

Netherlands Consumer Group Sues Amazon Over Privacy Violations
Amazon // October 18, 2023

A Dutch consumer rights group is suing Amazon over its data tracking practices.  Stichting Data Bescherming Nederland (SDBN), a consumer rights group in the Netherlands, has filed a class-action lawsuit against Amazon, accusing the tech giant of violating the European Union’s privacy law, The Wall...

Google Faces Lawsuit In Australia Over Use Of Personal Data
Google // July 27, 2020

As Google CEO Sundar Pichai prepares to appear before Congress Wednesday (July 29) to face antitrust charges, Australia’s competition watchdog has accused the Alphabet Inc. division of misleading consumers to get their personal data for targeted advertising. Reuters reports the Australian Competition and Consumer Commission...

CA College Student Accuses TikTok Of Illicit Data Harvesting
Legal // December 04, 2019

A California college student has filed a lawsuit against TikTok, accusing the viral video service of sending her personal data to its parent company in China, as well as creating an online profile for targeted advertising without her consent. The lawsuit was filed last week...

Quick Reads
Chase Will Let Advertisers Offer Customers Targeted Offerings

April 03, 2024
Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and deals related to their spending history, The Wall Street Journal (WSJ) reported Wednesday (April 3). As the report notes, this puts Chase in the company of a range of businesses […]

United Airlines Wants the Friendly Skies to Be Personalized With Data

November 22, 2023
United Airlines is reportedly weighing the addition of targeted ads to its passenger information. The airline is considering putting such ads in its in-flight entertainment system or on the app that travelers use...

Netherlands Consumer Group Sues Amazon Over Privacy Violations

October 18, 2023
A Dutch consumer rights group is suing Amazon over its data tracking practices.  Stichting Data Bescherming Nederland (SDBN), a consumer rights group in the Netherlands, has filed a class-action lawsuit...

Google Faces Lawsuit In Australia Over Use Of Personal Data

July 27, 2020
As Google CEO Sundar Pichai prepares to appear before Congress Wednesday (July 29) to face antitrust charges, Australia’s competition watchdog has accused the Alphabet Inc. division of misleading consumers to...