Taylor Swift news and trends

NFL Ups Its Social Media Game With Kansas City Chiefs Leading Digital Surge
Social Commerce // August 14, 2024

As if being two-time defending Super Bowl champions isn’t enough, the Kansas City Chiefs have set a new standard in the NFL’s digital arena as the National Football League has upped its collective social media game. NFL teams are enhancing their digital presence through several...

Live Nation May Face Antitrust Lawsuit
ANTITRUST // April 15, 2024

Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company after investigating its size and negotiating power in its field, The Wall Street Journal (WSJ) reported Monday (April 15). The suit...

Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets
Retail // February 27, 2024

Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes for a chance to see one of the stops of the tour, Marriott said in...

Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Retail // February 24, 2024

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...

Quick Reads
Lawsuit Accuses Ticketmaster and Live Nation of ‘Racketeering Activity’

November 18, 2024
A new lawsuit brought by fans of Taylor Swift and other musicians reportedly accuses Ticketmaster and its parent company, Live Nation, of colluding with other organizations to drive up ticket prices. The plaintiffs allege that this conduct violates the Racketeer Influenced and Corrupt Organizations (RICO) Act, as the organizations colluded with partners in such a way as […]

Live Nation May Face Antitrust Lawsuit

April 15, 2024
Live Nation reportedly may be facing an antitrust lawsuit as early as May. The Justice Department is preparing to sue the concert promotion and ticketing company after investigating its size and...

Marriott Lets Members Redeem Points for Taylor Swift Concert Tickets

February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...

Taylor Swift Tour Expected to Generate $780 Million in Melbourne, Australia

February 15, 2024
As pop star Taylor Swift kicks off her Eras tour in Australia, fans are flocking to the concerts and injecting money into the economy. The tour, along with other major...