Television Ads news and trends

NBCUniversal Tests Shoppable Ads During ‘TODAY’ Show

May 06, 2019
NBCUniversal Tests ShoppableTV During 'TODAY'
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NBCUniversal Tests Shoppable Ads During ‘TODAY’ Show

May 06, 2019
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According to a report, NBCUniversal tested the QR codes during the “TODAY” show. The media giant said that ShoppableTV generated thousands of scans during the test run and sales within minutes. […]