The 2022 Restaurant Digital Divide Report news and trends

Recipe for Success: Why Restaurants Should Cater to Prospective Customers
Restaurant innovation // November 23, 2022

An estimated 66 million consumers, or 34% of restaurant patrons, tried a new restaurant for the first time in late September and early October. Between 10% and 17% of restaurant purchases come from first-time visitors, underscoring the significance of new customers for restaurants. Restaurants understand...

Restaurants’ Apps and Sites Take a Bite Out of Aggregators
Restaurant innovation // October 26, 2022

In the last decade — particularly during the pandemic’s peak — third-party food aggregators have dominated digital ordering and fulfillment in the restaurant space. The tide has begun to change, however. PYMNTS’ latest consumer research finds that just 8% of consumers used aggregators for at...

Aggregators Account for Only 2.5% of Restaurant Orders
Restaurant innovation // September 22, 2022

As nearly 4 in 10 consumers used food aggregators in the 30 days before our survey, it might seem that these purchases comprise a considerable share of the restaurant market ­— but aggregator-facilitated transactions are still a small share of the business. Even in the...

Interviews & Exclusives
Study Finds Millennials Trade Food, Restaurant Quality to Keep Eating Out

December 20, 2022
The pandemic pushed many restaurants to reduce service or raise prices, which led many consumers to reduce their frequency of dining out. Baby boomers and seniors have reduced their frequency of dining out the most, with 40% of these consumers eating at restaurants less frequently. Consumers who continue to dine out are changing their habits: […]

Aggregators Account for Only 2.5% of Restaurant Orders

September 22, 2022
As nearly 4 in 10 consumers used food aggregators in the 30 days before our survey, it might seem that these purchases comprise a considerable share of the restaurant market...