Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and Generation Z. They are the very first generation of consumers to have never known a world without the internet, and...
2022 marked many consumers’ triumphant return to the physical world after two years of pandemic-related restrictions — but even after options have opened up, their appetite for digital commerce experiences has not gone away. PYMNTS’ research finds that consumers used digital in their everyday lives...
Everyone needs groceries, but a massive divide exists in how women and men buy theirs. Men use the internet to place grocery and restaurant orders more often than women, showing a particular taste for same-day delivery apps like Instacart. Many women, on the other hand,...
Forty-seven million consumers across the United States socialize online every day, using messaging apps, social media, and dating apps to connect with friends, family and loved ones – and their numbers are growing fast. That is just the first of the trends PYMNTS uncovered in...
December 29, 2022
2022 marked many consumers’ triumphant return to the physical world after two years of pandemic-related restrictions — but even after options have opened up, their appetite for digital commerce experiences has not gone away. PYMNTS’ research finds that consumers used digital in their everyday lives 10 percent more in November 2022 than in November 2021, […]
October 03, 2022
A strong labor market is a hallmark of a healthy economy. Consumers who are gainfully employed have more freedom to spend and spree, driving commerce and boosting gross domestic product...
August 04, 2022
Inflation has U.S. consumers cutting back on costs as consumer prices reach historic highs — but could it also change how they use the internet? PYMNTS’ most current research shows...
April 25, 2022
March 2022 marked the highest inflation rate seen in the United States since 1981, and consumers are feeling the pinch. Sixty-one percent of the U.S. adult population — 154 million...
