The Limited news and trends

BooHoo Acquires Nasty Gal For $20 Million
Retail // February 17, 2017

After Nasty Gal filed for bankruptcy back in November, the rumor mill began to run at full speed. This week it was announced that the ink on the paper is set to dry on this acquisition deal by the end of the month. Under the BooHoo...

The Limited Shuts Down Website
Retail // January 25, 2017

A few days ago, The Limited announced on its homepage that the company will be shutting down its online retail operations for the time being. The move comes after the women’s apparel retailer filed for Chapter 11 bankruptcy protection last week after shuttering its 250 brick-and-mortar...

The Limited Files For Bankruptcy
Retail // January 18, 2017

The Limited, a women’s apparel chain based in the United States, filed for Chapter 11 bankruptcy protection, having shuttered all 250 stores nationwide. The Tuesday (Jan. 17) filing marks the latest casualty in the brick-and-mortar pantheon to file for bankruptcy protection, having come up short...

The Limited: Out With Stores, In With eCommerce
Retail // January 09, 2017

The private equity owner of the Limited almost doubled its investment in the retailer, despite the fact that nearly all of the chain’s 250 stores are expected to be shut down after disappointing third quarter financial numbers last month. On Nov. 28, the Limited brand...

Quick Reads
Shoprunner Alipay Partnership Brings eCommerce to Chinese Consumers

November 07, 2014
ShopRunner announced Thursday (Nov. 6) that it has expanded its E-commerce presence through a new partnership that will connect more U.S. retailers with online shoppers in China. This partnership with Alipay, China’s leading e-payments providers, bridges the gap for Chinese consumers who want the same shopping experience on U.S. retailers sites as U.S. consumers. It […]