The Yes news and trends

Pinterest Makes Push to Reclaim Social Commerce With New CEO
eCommerce // June 29, 2022

Pinterest co-founder and longtime CEO Ben Silbermann is handing the reins of the social platform to Google commerce chief Bill Ready, a shakeup that when combined with a recent acquisition, leaves little doubt that Pinterest is serious about realizing its social commerce aspirations. News that Ready...

Today in Retail: Pinterest Buys The Yes to Add AI Capabilities; Walmart Invites UK Retailers...
Retail // June 13, 2022

Today in retail, Walmart is opening more than 30 new SuperCenters while consumers are buying lower-priced groceries as inflation rises. Plus, U.K. retail sales fell 8.7% in May and value and convenience win over consumers as another recession looms. PYMNTS Data: Consumers Switch to Lower-Priced...

Pinterest Pivots to AI and ‘Taste Driven Shopping’ Via Acq of ‘The Yes’
Retail // June 13, 2022

By all accounts it has been a rough year for Pinterest.   While the seventh most visited social media site has toiled since 2005 to morph its popular vision boards into something more profitable, the past 12 months have seen its stock plunge by 70% and...

Pinterest to Acquire Online Fashion Retailer THE YES
Retail // June 03, 2022

Pinterest took another step toward its goal of becoming more commerce-focused Thursday (June 2) with the acquisition of THE YES, an online fashion shopping platform, according to a press release. “With hundreds of brand merchants on its platform, the team at THE YES has built...

Interviews & Exclusives
Data Magnets Help Consumers Find That ‘Needle In A Haystack’

May 17, 2021
In theory, the infinite aisles created by online shopping should be a win for customers, as they are no longer limited by the inventory a retailer can put on their literal shelves. Unconstrained by considerations like physical space, the shelves in a digital shop offer an endless choice of goods for consumers to purchase. But […]

Quick Reads
Pinterest Debuts API for Shopping; Product Tagging for Pins

July 07, 2022
In the wake of an 87% increase in the number of merchant catalogs on its platform, Pinterest is rolling out a number of features to provide a better shopping experience. “Over 400 million Pinners come to the platform every month to discover new products and shop for brands that inspire them,” the company said in […]

Pinterest to Acquire Online Fashion Retailer THE YES

June 03, 2022
Pinterest took another step toward its goal of becoming more commerce-focused Thursday (June 2) with the acquisition of THE YES, an online fashion shopping platform, according to a press release....