Therealreal news and trends

Will Rebag Get Consignment Right? 
Retail // September 25, 2023

In March, The RealReal, revealed that it would be looking to consign its way to near-term profitability. Since its establishment in 2011, this platform dedicated to secondhand goods has not yet managed to generate a profit. While the success of these efforts remains uncertain, the...

Why Farfetch and TheRealReal No Longer Find Beauty Products Pretty
eCommerce // August 15, 2023

Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies. However, while the beauty category has thrived and evolved, it doesn’t necessarily mean that retailers not associated with beauty will...

Interviews & Exclusives
Is Sustainability Truly Sustainable for Retailers? 

October 04, 2023
Projections suggest that the resale industry will surge to $53 billion in 2023. Interestingly, prominent players like The RealReal have yet to achieve profitability. While the specific factors contributing to The RealReal’s persistent lack of profitability since its establishment in 2011 remain uncertain, it’s worth noting that the resale sector typically demands substantial initial investments.  Other players, […]

Why Farfetch and TheRealReal No Longer Find Beauty Products Pretty

August 15, 2023
Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies. However, while the beauty category...