Third Party Cookies news and trends

Google to Test Limiting Cross-Site Tracking on Chrome Browser
Google // December 14, 2023

Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to 1% of Chrome users globally on Jan. 4, the company said in a Thursday (Dec....

Quick Reads
Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of software that track internet users as they browse — have […]

Google to Test Limiting Cross-Site Tracking on Chrome Browser

December 14, 2023
Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to...