The U.S. House Energy and Commerce Committee reportedly voted Thursday (July 11) to give the Justice Department a transcript of a closed-door hearing about threats posed by TikTok. The release of the transcript is meant to help the Justice Department defend a law that requires TikTok’s China-based owner, ByteDance,...
As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most recently, British department store Selfridges announced a partnership with Snapchat, part of its Sportopia summer pop-up, on its augmented reality...
As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June 27) its “Deals For You Days,” with discounts on “thousands of products” from brands ranging...
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media....
June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants. Earnings results underscore the momentum of online creators seeking to […]
May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty....
April 24, 2024
The clock is running out on TikTok’s U.S. ambitions. President Joe Biden on Wednesday (April 24) signed a bipartisan measure that gives TikTok’s owner, Chinese tech giant ByteDance, nine months...
February 28, 2024
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail,...
July 16, 2024
Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday (July 16) press release. These links will help users discover […]
July 11, 2024
The U.S. House Energy and Commerce Committee reportedly voted Thursday (July 11) to give the Justice Department a transcript of a closed-door hearing about threats posed by TikTok. The release of the transcript...
June 18, 2024
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the...
June 11, 2024
TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar items in TikTok Shop, TechCrunch reported Tuesday...
