Tiktok/page/9 news and trends

AI Tools Streamline Social Media and Small Business Tech
artificial intelligence // November 19, 2024

Tech companies are rolling out a wave of artificial intelligence (AI)-powered tools to streamline social media management and customer service, with TikTok’s Symphony Creative Studio and startups like Audience Genomics and BrandPilot AI launching platforms to automate content creation and engagement. The trend extends beyond...

TikTok Allows Some Creators to Add Product Links to Posts
Social Commerce // November 19, 2024

TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts. The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media...

China Turns to Silicon Valley to Bolster Homegrown AI Firms
artificial intelligence // November 19, 2024

Chinese tech giants are reportedly using Silicon Valley to recruit for their AI projects. Companies such as ByteDance and Alibaba have recently begun expanding their offices in California as they seek to poach workers from American competitors for their generative artificial intelligence (AI) efforts, the...

AI App Race Intensifies as Tech Giants Vie for Consumer Attention
artificial intelligence // November 15, 2024

Google’s quiet global rollout of its Gemini iPhone app on Thursday (Nov. 14) marks the latest move by tech companies to capture mainstream users seeking AI tools for everyday tasks on their phones. The accelerating competition in consumer AI apps signals a high-stakes battle for...

Interviews & Exclusives
Walmart Hopes In-Person Advantage Can Shrink Amazon’s Fashion Lead

September 13, 2024
As Amazon outstrips Walmart in clothing sales, the latter is using its brick-and-mortar expertise in an attempt to close the gap. The big-box retailer announced Friday (Sept. 6) the launch of its Walmart Style Tour, an in-person event traveling to a series of 40 or more locations across the United States. The move includes a […]

@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM...

Will Gen Z Put a New Face on Social Commerce?

June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just...

Walmart Takes Amazon Battle Into New Virtual Spaces

May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty....

Quick Reads
Financial Institutions Face Surge in Check Fraud

November 19, 2024
Banks, credit unions and brokerages are reportedly racing to keep up with a surge in check fraud as tips for committing the crime are being shared on social media platforms. These scams take advantage of requirements that banks make customer money available before they fully verify checks, the Wall Street Journal (WSJ) reported Tuesday (Nov. […]

TikTok Allows Some Creators to Add Product Links to Posts

November 19, 2024
TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts. The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact,...

China Turns to Silicon Valley to Bolster Homegrown AI Firms

November 19, 2024
Chinese tech giants are reportedly using Silicon Valley to recruit for their AI projects. Companies such as ByteDance and Alibaba have recently begun expanding their offices in California as they...

TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers

November 14, 2024
TikTok has made its artificial intelligence (AI)-powered video-generation tool available to all TikTok for Business users. The tool, Symphony Creative Studio, includes features for generating, transforming and scaling content, the...