Tinder news and trends

Match Group Forecasts Revenue Below Analyst Estimates
Earnings // May 07, 2024

In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue...

Tinder to Expand ID Verification to US and UK
Authentication // February 20, 2024

After a pilot program in Australia and New Zealand, Tinder will be expanding its identity verification feature to users in the United States, the United Kingdom, Brazil and Mexico. The option aims to help users confirm the authenticity of profiles by verifying key information, such...

Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Earnings // January 31, 2024

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared in its fourth quarter 2023 financial results Wednesday (Jan. 31) that, across its banners, the number of paid users declined 5% year...

Dating Apps Target ‘Dating Sunday’ Boom to Push Paid Plans
Subscriptions // January 08, 2024

With consumers following up on their New Year’s resolutions to get out there, dating apps are looking to seize on the start-of-year boom to drive adoption of their paid offerings. Sunday (Jan. 7) was Dating Sunday, the first Sunday of the year, so named by...

Interviews & Exclusives
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love

October 30, 2023
While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an increasing number of consumers now using them for their romantic pursuits. In fact, 73 million consumers across the United States log in to dating apps […]

Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users

August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited...

Love: There’s An App For That

February 14, 2020
Today (Feb. 14) is Valentine’s Day, the official day we collectively celebrate love in all its glories. Couples will go out, and dedicated singles will stay in, while the not-in-love-but-looking-hard...

Quick Reads
Dating Apps Try to Woo Gen Z Women Amid Threats and Scams

May 26, 2024
Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content moderation and introduce other tools to improve women’s experiences, amid a rise in unsolicited material and violent threats. The report said fixing these issues is critical […]

Match Group Forecasts Revenue Below Analyst Estimates

May 07, 2024
In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users...

Tinder to Expand ID Verification to US and UK

February 20, 2024
After a pilot program in Australia and New Zealand, Tinder will be expanding its identity verification feature to users in the United States, the United Kingdom, Brazil and Mexico. The...

Tinder Owner Sues Google Over Play Store Fees

May 10, 2022
Match Group, the dating apps maker, has sued Google on Monday in what it says is a last-ditch effort to stop Tinder and its other apps from being booted off...