Toilet Paper news and trends

Why Hoarding Toilet Paper Ain’t A Charmin’ Sign of Things to Come
Coronavirus // March 16, 2020

Hoarding is never pretty, and rationing goods in response to hoarding is never pretty either. The eventual impact to manufacturers and retailers’ bottom lines? Well, that may be less that picturesque, too, if the laws of economics, supply and demand hold up. (And they will.)...

Disrupting The $31 Billion Toilet Paper Industry
Retail // October 16, 2019

While toilet paper seems like a product that should have been around for as long as there has been commerce, it actually is a fairly modern invention. Before 1857, the most common “toilet paper” in the United States actually consisted of pages from the Sears Roebuck...

Interviews & Exclusives
Charmin And Unrolling The Mystery Of The Great Toilet Paper Shortage

April 13, 2020
It has been said that a crisis reveals what people truly value, quickly separating the things that one needs to have from those that one merely wants to have. And, given the state of grocery store shelves for the last month or so due to the coronavirus pandemic, we feel we can safely say that […]

Why Hoarding Toilet Paper Ain’t A Charmin’ Sign of Things to Come

March 16, 2020
Hoarding is never pretty, and rationing goods in response to hoarding is never pretty either. The eventual impact to manufacturers and retailers’ bottom lines? Well, that may be less that...