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Amazon Trails Japanese Competitor Rakuten

July 06, 2017
Amazon isn’t giving up on Japan, despite trailing homegrown Japanese competitor Rakuten basically since it launched. The American eCommerce giant launched its books-only site in Japan in 2000 and has never quite gained an edge over Rakuten. DI Marketing, an online marketing research firm, conducted a poll in April that found that 70.2 percent of […]