Toys R Us news and trends

Catalog Sales Explore the Shift Toward Digital and the Power of Physical

November 18, 2024
catalogs
Toys R Us AI Commercial Signals Shift in Retail Marketing
artificial intelligence // June 28, 2024

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move, saying it could be a sign that artificial intelligence (AI) is encroaching on their territory. The short film, “The Origin...

Toys R Us to Add Flagship Stores and Launch Travel Industry Locations
Retail // September 29, 2023

Toys R Us is set to undergo a major expansion. Its parent company, WHP Global, has announced a partnership with Go! Retail Group to roll out Toys R Us flagship stores nationwide in the U.S. starting in 2024, the companies said in a Friday (Sept. 29) press release. Additionally, WHP...

Macy’s Adding 20 Claire’s Store-in-Store Locations
Retail // November 29, 2022

Youth fashion brand Claire’s and Macy’s are partnering to create 20 new store-in-store locations. According to a Tuesday (Nov. 29) company press release, the new shops are set to open this month in select department store locations and will feature hair accessories, jewelry, cosmetics and...

3 Ways Retailers Just Proved That Innovation and Change Are Still Alive
Retail // November 19, 2022

For 60 years, Walmart’s stores have dotted the American landscape, its cavernous Supercenters serving as the one-stop-shop of choice for value-minded consumers, often in rural or modest communities that offered few other choices. Fast forward to the present, and a year of rising prices fueled...

Interviews & Exclusives
Amazon’s New Toy Story

July 06, 2018
We admit, it may seem a strange time to declare toys sizzling — since, about a week ago, the nation’s largest purveyor of toys, Toys R Us, switched off the lights and closed its doors for the last time at locations nationwide. Geoffrey the Giraffe is, sadly, no more. Though millennial parents were hit with […]

Quick Reads
Toys R Us to Add Flagship Stores and Launch Travel Industry Locations

September 29, 2023
Toys R Us is set to undergo a major expansion. Its parent company, WHP Global, has announced a partnership with Go! Retail Group to roll out Toys R Us flagship stores nationwide in the U.S. starting in 2024, the companies said in a Friday (Sept. 29) press release. Additionally, WHP Global plans to bring Toys R Us to the travel […]

Macy’s Adding 20 Claire’s Store-in-Store Locations

November 29, 2022
Youth fashion brand Claire’s and Macy’s are partnering to create 20 new store-in-store locations. According to a Tuesday (Nov. 29) company press release, the new shops are set to open...

Macy’s to Bring Toys R Us to All Stores

July 18, 2022
Buoyed by a successful relaunch of nostalgic toy store brand Toys R Us online in the past year, Macy’s said Monday (July 18) it is bringing Toys R Us to...

Toys R Us Opening American Dream Mall Store Before Christmas

December 01, 2021
Toys R Us announced on Wednesday (Dec. 1) that it’s opening a flagship store with a two-story slide, ice cream parlor and more than 10,000 toys in New Jersey’s American...