Tracking Cookies news and trends

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon // February 05, 2024

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....

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Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of software that track internet users as they browse — have […]

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies

February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media...