With many B2B suppliers struggling to hold onto revenue streams as corporate buyers cancel orders and withhold payment, finding new customers is critical to surviving the volatility. Digitization and automation in B2B customer outreach has enabled marketing and sales teams to elevate the volume of...
Despite the best efforts by health workers around the world, the coronavirus continues to spread in terms of cases, fatalities and nations where it has made an appearance. As of this writing, the worldwide case count is approaching 80,000, with China being ground zero and...
July 27, 2021
With Zoom meetings replacing in-person business conferences and virtual events replacing the physical trade show, the way B2B organizations interact and transact with business customers has shifted dramatically in the last year and a half. With a bit of trial and error, B2B firms are discovering that virtual events and content can be highly effective […]
