Travis Kelce news and trends

Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Retail // February 24, 2024

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...

Nike and the Travis Kelce Jersey Effect
Retail // September 29, 2023

The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of constant conversation on the internet. It’s even made its way to Nike’s latest earnings call Thursday (Sept. 28).  During the...