Triad news and trends

Data Enablers: Triad Tailors Ad Experience
Retail // May 19, 2017

Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Triad customizes and manages digital media programs to transform busy websites like Walmart.com into publishing properties that benefit the advertising brands, host...

Quick Reads
Target Seeks To Purchase Digital Ad Firm

May 26, 2019
Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by WPP PLC, to acquire it. The Wall Street Journal, citing people familiar with the matter, reported the deal is aimed at increasing Target’s digital advertising efforts.  Triad’s main business is selling advertising space on the websites of retailers and helping brands […]