Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr post. Visa invested in TrialPay as part of a $40 million Series C funding round in January 2012. (Google and...
March 02, 2015
Visa announced Friday (Feb. 27) that it will acquire TrialPay in order to integrate the platform into Visa’s merchant solutions to provide its customer base with a better method to increase customer loyalty through targeted promotions. Visa said TrialPay’s technology, which aims at connecting consumers and merchants through promos, will help Visa increase its ability […]
August 29, 2014
Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr post. Visa invested in TrialPay...