Tru Kids news and trends

Lawsuit Alleges Toys R Us Execs Bilked Company During Bankruptcy

March 15, 2020
Lawsuit Alleges Toys R Us Execs Bilked Company During Bankruptcy
Target Teams With Tru Kids To Relaunch Toys R Us Site
Retail // October 08, 2019

To help it relaunch ToysRUs.com, Target is teaming up with Toys R Us brand parent company Tru Kids. The arrangement will allow Toys R Us to have an online presence again, and it could bolster the toy business of Target before the holidays, CNBC reported....

Toys Spark Retail Changes As Holidays Approach
Retail // September 30, 2019

The world of toys has changed and keeps on changing, and that means changes, too, for toy retail —  changes that reflect some of the hottest trends in commerce. Take subscription commerce. To change the way that consumers buy age-appropriate toys, subscription services are focusing...

Tru Kids Teams With Candytopia For Toys R Us Adventure
Retail // September 19, 2019

To bring in shoppers with new experiences, Tru Kids, the new owner of the Toys R Us brand, is teaming up with Candytopia. The firms will create Toys R Us Adventure, which has been described as “an immersive wonderland that celebrates the whimsical, silly and...

Quick Reads
Lawsuit Alleges Toys R Us Execs Bilked Company During Bankruptcy

March 15, 2020
A lawsuit filed in New York representing a trust of more than 100 creditors for Toys R Us claims that executives took bonuses they shouldn’t have and had inappropriate financial relationships with private equity owners, all while the company was crumbling due to increased competition from companies like Walmart and Amazon. Retail Dive is reporting that […]

Target Teams With Tru Kids To Relaunch Toys R Us Site

October 08, 2019
To help it relaunch ToysRUs.com, Target is teaming up with Toys R Us brand parent company Tru Kids. The arrangement will allow Toys R Us to have an online presence...

Tru Kids Teams With Candytopia For Toys R Us Adventure

September 19, 2019
To bring in shoppers with new experiences, Tru Kids, the new owner of the Toys R Us brand, is teaming up with Candytopia. The firms will create Toys R Us...