True Fit news and trends

How Merchants Are Driving Conversions With Five Features
Retail // December 04, 2018

In eCommerce, convenience is the name of the game — and merchants are making it easier for consumers to make the decision to check out. Free shipping, product ratings and reviews, and live sites help can all give consumers the confidence they need to hit...

The Truth Is In The Data, Not The Mirror
Retail // January 26, 2018

A woman is shopping for jeans. She’s 4’11” and on the heavier side. Finding a pair that fits her waist comfortably without needing to be hemmed six inches is a nearly impossible task even in a store, where she can try on pair after pair...

Virtual Fitting Room Startup Raises $55M
Retail // January 15, 2018

To help develop its technology to drive online clothes purchases through recommendations, a startup that uses machine learning to help pair consumers with clothes that fit their size and style raised $55 million in a Series C funding round, TechCrunch reported. True Fit, which describes...

True Fit Gets $25 Million Investment So Your Shoes Can Fit You Better
Merchant Innovation // July 14, 2016

True Fit, the Boston-based startup that helps connect customers with shoes and apparel that fits them really, really well, recently announced a $25 million investment from Intel Capital that it will use to expand its business, according to a report from TechCrunch. True Fit, which...

Quick Reads
Virtual Fitting Room Startup Raises $55M

January 15, 2018
To help develop its technology to drive online clothes purchases through recommendations, a startup that uses machine learning to help pair consumers with clothes that fit their size and style raised $55 million in a Series C funding round, TechCrunch reported. True Fit, which describes itself as a “personalization platform for apparel and footwear,” raised […]