Brands, retailers, and solution providers are increasingly focusing on loyalty programs to not only encourage repeat purchases but also gather valuable, first-party data. However, it remains crucial to determine whether these opportunities effectively resonate with customers. Also, it is important to assess whether loyalty programs...
Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products are deeply personal, literally modifying how we present ourselves visually to the world. That gives beauty brand loyalty unique qualities....
August 15, 2023
Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies. However, while the beauty category has thrived and evolved, it doesn’t necessarily mean that retailers not associated with beauty will find success in the competitive arena. One of the significant […]
June 02, 2023
Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products are deeply personal, literally modifying...
