Digital features are crucial to winning over the United Kingdom’s tech-savvy shoppers — and merchants know it. We find that U.K. merchants go out of their way to provide customers with various digital shopping options, including click-and-collect, buy now, pay later (BNPL) options and even...
United Kingdom shoppers have yet to fully realize the power of the smartphone, as brick-and-mortar shoppers in the country use smartphones 16% less than consumers in other countries to enhance their in-store shopping experiences. Nevertheless, those smartphones just might be the key to helping U.K....
