Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The initiative has been in the beta stage for a few months on Apple’s iOS...
Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. By taking up the entire screen, Pinterest is able to help better capture the...
Brands sometimes face a dilemma when it comes to reaching consumers online: how to drive sales without annoying potential customers. Some brands face a more challenging quandary: how to become cool again. Rachel Tipograph thinks the solution to both problems could be shoppable social video...
No one likes watching ads, and many will go to great lengths to avoid them, including subscription services, time-shifted viewing and pop-up blockers, to name but a few. That’s a big problem for a media industry that is largely fed by advertising revenue. “Hollywood is in trouble,” Federico Pacquing,...
January 22, 2018
No one likes watching ads, and many will go to great lengths to avoid them, including subscription services, time-shifted viewing and pop-up blockers, to name but a few. That’s a big problem for a media industry that is largely fed by advertising revenue. “Hollywood is in trouble,” Federico Pacquing, Reedeux’s founder and CEO, noted. “Over the last decade, the […]
January 03, 2024
Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent decision to add commercials to its Prime Video movies and TV shows, Bloomberg News reported Tuesday (Jan. 5), citing an analysis from Bank of America. Amazon announced last week that it would insert […]
March 21, 2019
Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg....
June 01, 2018
Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch...
