Virgin America news and trends

Alaska Airlines Says Goodbye To Virgin America Brand, Hello To New Perks

March 24, 2017
alaska airline rebranding
DOJ Approves Alaska Air Acquisition Of Virgin America
Partnerships / Acquisitions // December 07, 2016

It seems Alaska Air Group will be moving forward on its acquisition of Virgin America. The deal has received U.S. antitrust approval on the condition that its codesharing with American Airlines Group is scaled back. The merged firm will become the fifth-largest U.S. air carrier,...

Virgin America Goes One-Click Payments
Mobile Commerce // May 26, 2015

Virgin America Inc. intends to expand its digital footprint and create a “frictionless” transaction model based in part on Amazon’s signature one-click service, using digital payment tech and analytics, The Wall Street Journal reported Friday (May 22). Dean Cookson, Virgin America’s chief technology officer, told...

Quick Reads
DOJ Approves Alaska Air Acquisition Of Virgin America

December 07, 2016
It seems Alaska Air Group will be moving forward on its acquisition of Virgin America. The deal has received U.S. antitrust approval on the condition that its codesharing with American Airlines Group is scaled back. The merged firm will become the fifth-largest U.S. air carrier, following behind American Airlines, Delta, United Airlines and Southwest Airlines. […]