L’Oreal is teaming up with Facebook to conduct virtual tests using augmented reality, which will allow customers to see how they look with different makeup, such as eye shadow or lipstick colors, according to a new report. L’Oreal, the world’s largest cosmetics group, in March...
Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s face as part of a consultation. The feature, which is dubbed Live Makeup Consultation, will launch for L’Oréal’s NYX Cosmetics...
August 10, 2018
L’Oreal is teaming up with Facebook to conduct virtual tests using augmented reality, which will allow customers to see how they look with different makeup, such as eye shadow or lipstick colors, according to a new report. L’Oreal, the world’s largest cosmetics group, in March acquired ModiFace, a Canadian firm that specializes in augmented reality […]
June 21, 2018
Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s face as part of a...
