Virtual Reality news and trends

Six Flags Launches Roblox Metaverse Experience With Rewards Program
Metaverse // June 28, 2024

Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal...

Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales
Apple // June 18, 2024

Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to offer two models of the Vision — as it does with its iPhone — but...

Apparel Retailers Use New AI Features to Reduce Online Returns
Retail // June 07, 2024

As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products they will actually want when they arrive. True Fit, a player in the realm of size and fit personalization, announced...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Retail // June 03, 2024

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while...

Interviews & Exclusives
Dartmouth Business School Says Digitizing Campus Life Extends Beyond Academics

March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of today’s tech-savvy students. It’s a transformation happening at universities and colleges across the U.S., including at Dartmouth College, where the recent deployment of AI self-checkout […]

Walmart and Amazon Race to Provide Best Virtual Try-On Experiences

March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it...

Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 

February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in...

If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR

October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate...

Quick Reads
Six Flags Launches Roblox Metaverse Experience With Rewards Program

June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal is to create immersive experiences that allow our guests to […]

Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales

June 18, 2024
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality...

Apple Looks to Sell Vision Pro to Overseas Consumers

May 13, 2024
Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision...