Fans of the U.K.’s Manchester City Football Club can step into a digital realm where fandom meets futuristic technology. Manchester City and global cryptocurrency exchange OKX have launched a digital venture, “Unseen City: Echoes of Blue,” a virtual escape room that merges Web3 technology with interactive...
Roblox, the virtual world gaming platform, reported a record 79.5 million average daily active users (DAUs), representing a 21% increase from the previous year, the company said in its second-quarter earnings report released Thursday (Aug. 1). “Our strong Q2 growth across all core metrics is...
As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday...
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal...
March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of today’s tech-savvy students. It’s a transformation happening at universities and colleges across the U.S., including at Dartmouth College, where the recent deployment of AI self-checkout […]
March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it...
February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in...
October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate...
August 23, 2024
Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. After planning to add a new product to compete with Apple’s Vision Pro, Meta told employees at its Reality Labs to stop work on the project, Reuters reported Friday (Aug. […]
June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller...
June 18, 2024
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to...
June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality...