Virtual Reality/page/5 news and trends

Manchester City and OKX Launch ‘Unseen City’ Digital Escape Room Merging AI and Web3
Technology // August 16, 2024

Fans of the U.K.’s Manchester City Football Club can step into a digital realm where fandom meets futuristic technology. Manchester City and global cryptocurrency exchange OKX have launched a digital venture, “Unseen City: Echoes of Blue,” a virtual escape room that merges Web3 technology with interactive...

Roblox Retools User Engagement and Sees 21% Jump in Active Users
Earnings // August 01, 2024

Roblox, the virtual world gaming platform, reported a record 79.5 million average daily active users (DAUs), representing a 21% increase from the previous year, the company said in its second-quarter earnings report released Thursday (Aug. 1). “Our strong Q2 growth across all core metrics is...

F&B Brands Enter Virtual Worlds to Reach New Consumers
Retail // July 10, 2024

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday...

Six Flags Launches Roblox Metaverse Experience With Rewards Program
Metaverse // June 28, 2024

Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal...

Interviews & Exclusives
Dartmouth Business School Says Digitizing Campus Life Extends Beyond Academics

March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of today’s tech-savvy students. It’s a transformation happening at universities and colleges across the U.S., including at Dartmouth College, where the recent deployment of AI self-checkout […]

Walmart and Amazon Race to Provide Best Virtual Try-On Experiences

March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it...

Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 

February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in...

If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR

October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate...

Quick Reads
Report: Meta Ends Work on Premium Mixed-Reality Headset

August 23, 2024
Meta has reportedly ended its work on developing a premium mixed-reality headset after seeing Apple struggle to sell its own pricey offering in that category. After planning to add a new product to compete with Apple’s Vision Pro, Meta told employees at its Reality Labs to stop work on the project, Reuters reported Friday (Aug. […]

Six Flags Launches Roblox Metaverse Experience With Rewards Program

June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller...

Report: Apple Turns Focus to Lower-Price Headset Amid Slower Sales

June 18, 2024
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to...

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality...