Virtual Try On news and trends

Ulta: The Future of Beauty Is Click-and-Mortar™
Retail // June 05, 2024

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance, discussed this demand for shopping journeys that combine the digital and physical at the William...

Google Testing Ads In AI Search Overview Results
Google // May 22, 2024

Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search queries.  “In early testing, we’ve heard that people find the ads appearing above and below...

Google Introduces AI Tools for Generating Product Images, Videos
Google // May 21, 2024

Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with options, we’re introducing new ways to deepen the connections between shoppers and merchants through rich and compelling...

Consumers Want to Personalize Shopping With Extended Reality
Retail // April 25, 2024

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) — to improve their shopping experience. Take Perfect Corp., a company providing AR try-on options for the beauty and fashion industries....

Interviews & Exclusives
Ulta: The Future of Beauty Is Click-and-Mortar™

June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance, discussed this demand for shopping journeys that combine the digital and physical at the William Blair Growth Stock Conference. “We really think about our business […]

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount...

Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In

June 21, 2023
In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for supremacy.  Among them, Perfect Corp., an...

Luxury Retailers Try On AI to Reduce Returns

June 16, 2023
Following bullish remarks on artificial intelligence (AI) by Farfetch CEO José Neves during the luxury retailer’s first-quarter 2023 earnings report, Maison Valentino is set to introduce a virtual try-on (VTO)...

Quick Reads
Google Testing Ads In AI Search Overview Results

May 22, 2024
Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial intelligence (AI)-generated summaries to search queries.  “In early testing, we’ve heard that people find the ads appearing above and below the AI-generated overview helpful,” Vidhya Srinivasan, vice president/general manager of […]

Google Introduces AI Tools for Generating Product Images, Videos

May 21, 2024
Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with...

Google Adds Personalized Gift Recommendations to Generative AI-Powered Search

November 16, 2023
Google has added personalized gift recommendations to its generative artificial intelligence (AI) capabilities in Search.  That is one of three new features the tech giant has introduced to make it...

Stylitics Introduces AI-Powered Virtual Closet

October 10, 2023
Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. More to the point, the 1995 comedy “Clueless,” and its early-internet vision of virtual try-on technology, the company said when announcing a...