The profile of augmented reality (AR) keeps rising in retail, and the latest evidence of the technology’s promise and popularity comes from Snapchat. In its second-quarter 2019 earnings report this week (July 23), Snapchat parent Snap described its own AR progress – which could serve as...
November 11, 2019
Seeing is believing. Excuse the cliché, but it does hold a good wallop of truth in commerce, especially as such technologies as virtual reality (VR), augmented reality (AR) and 3D product visualization gain traction with merchants and consumers. Indeed, evidence of the appeal of those visual retail technologies is accumulating from the furniture and home […]
