For first-time shoppers, buying vitamins can be a little overwhelming. There are so many options, formulations and regimens, but not much in the way of hard data to tell one why they should take one over another. Vitamins may be a massive market in the...
The share of younger adults taking vitamins has consistently climbed, especially in the last five years. Ritual, a vitamin-on-subscription service, is riding the wave of the increasing popularity of vitamin products for younger, more connected consumers. Aside from making its offering transparent and appealing, the company’s goal is...
As of 2019, vitamins were a big revenue generator in the U.S., as consumers typically shell out a little over $30 billion a year on vitamins and dietary supplements. In some regards, this is not exactly a new trend. Since their discovery in the late 19th century, vitamins, supplements...
After lifestyle brand goop allegedly made misleading claims regarding its products, a nonprofit charity has filed a complaint in the United Kingdom. The Good Thinking Society has reported the company to the country’s Advertising Standards Authority (ASA) and the National Trading Standards, CNBC reported. For...
January 24, 2020
For first-time shoppers, buying vitamins can be a little overwhelming. There are so many options, formulations and regimens, but not much in the way of hard data to tell one why they should take one over another. Vitamins may be a massive market in the U.S., but, for consumers, it is not a well-understood one. […]
June 24, 2020
Vitamin store chain GNC Holdings filed a “prepackaged” Chapter 11 bankruptcy plan, saying it has an offer to sell the company for $760 million and has backing from some 90 percent of its creditors, according to a statement. “As outlined in both potential paths, the Company expects to use this process to improve its balance sheet […]
October 29, 2018
After lifestyle brand goop allegedly made misleading claims regarding its products, a nonprofit charity has filed a complaint in the United Kingdom. The Good Thinking Society has reported the company...
