Vr Headset news and trends

Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch
Metaverse // June 04, 2023

Will Apple’s planned mixed-reality headset lead to a virtual reality (VR) funding renaissance? That’s the hope of startups in the VR space, according to a Sunday (June 4) report by the Financial Times (FT), looking at the anticipation for Apple’s new headset, rumored to be unveiled at...

The VR Effect On Retail: Fad Or True Game-Changer?
Retail // January 23, 2019

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to entice customers through the doors of physical storefronts. As a novelty, VR can allow customers to feel, manipulate and interact...

Siemens Invests In VR Startup Backed By Volkswagon, Audi
Investments // October 09, 2018

German company Varjo Technologies has announced a $31 million Series B investment, led by Atomico and Seimens-backed Next47, that will help it launch the world’s first human-eye resolution virtual reality and mixed reality product. It will also be the world’s first VR / XR hardware and...

Could Google’s Wednesday Product Event Outshine Apple’s?
Google // October 03, 2017

Following similar events held by Apple and Amazon, Google is hosting its own major product event Wednesday in California, where the company is expected to unveil several new products. CNBC reports that the highlight of the event is expected to be the unveiling of two...

Interviews & Exclusives
The VR Effect On Retail: Fad Or True Game-Changer?

January 23, 2019
Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to entice customers through the doors of physical storefronts. As a novelty, VR can allow customers to feel, manipulate and interact with products in new ways. While many retailers are using […]

Quick Reads
Apple’s Marketing Head for Vision Pro Retires

April 24, 2024
Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role.  Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his LinkedIn page. Casanova was involved in expanding the iPhone to […]

Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch

June 04, 2023
Will Apple’s planned mixed-reality headset lead to a virtual reality (VR) funding renaissance? That’s the hope of startups in the VR space, according to a Sunday (June 4) report by the Financial...

Siemens Invests In VR Startup Backed By Volkswagon, Audi

October 09, 2018
German company Varjo Technologies has announced a $31 million Series B investment, led by Atomico and Seimens-backed Next47, that will help it launch the world’s first human-eye resolution virtual reality and...

Could Google’s Wednesday Product Event Outshine Apple’s?

October 03, 2017
Following similar events held by Apple and Amazon, Google is hosting its own major product event Wednesday in California, where the company is expected to unveil several new products. CNBC...