Lab-grown diamonds are gaining ground with consumers and retailers as sustainability meets luxury online and in-store. If there’s one brand to watch, it’s VRAI (pronounced “vray” meaning “true” in French), which distills diamonds from carbon atomized in a plasma reactor and grows them into jewelry-grade...
January 19, 2023
Lab-grown diamonds are gaining ground with consumers and retailers as sustainability meets luxury online and in-store. If there’s one brand to watch, it’s VRAI (pronounced “vray” meaning “true” in French), which distills diamonds from carbon atomized in a plasma reactor and grows them into jewelry-grade gems. VRAI was acquired by Diamond Foundry in 2016 and […]
