Walmart Creator news and trends

Today in the Connected Economy: Walmart Wants to Woo Influencers
Connected Economy // October 18, 2022

Today in the connected economy, Walmart unveils a content creation platform designed to let influencers post about the retailer’s products on social media while earning commissions. Also, Netflix sees a light at the end of the tunnel as its subscriber base grows, and DoorDash teams...

Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart // October 18, 2022

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can make social media posts and also earn commissions on the products they sell. In announcing the Beta-version of the newly...

Interviews & Exclusives
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes of the latest celebrity endorsement deal gone bad: small time, self-made creators. Despite the current tabloid interest in West’s demise, the rise of the broader […]

Quick Reads
Walmart Aims to Add Influencers via Content Creation Tool and Commissions

October 18, 2022
Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can make social media posts and also earn commissions on the products they sell. In announcing the Beta-version of the newly launched “Walmart Creator” portal, the retail giant said it hoped […]