Walmart Marketplace news and trends

Parafin Begins Offering Embedded Financing to Walmart Marketplace Sellers
Loans // September 11, 2024

Parafin has begun offering financing to Walmart Marketplace sellers. Through the Walmart Marketplace Capital program, eligible sellers can access financing through Parafin, an embedded finance firm and an approved Walmart Marketplace solution provider, Parafin said in a Wednesday (Sept. 11) press release. The Capital by Parafin program...

Walmart Expands Omnichannel Experiences and Fulfillment Solutions for Third-Party Sellers
Walmart // August 27, 2024

Walmart has added new product categories, omnichannel experiences and fulfillment solutions to its eCommerce platform for third-party sellers, Walmart Marketplace. “We’re bringing all the pieces together to be much more than a marketplace and investing in new ways for sellers to serve customers as we grow together,” Manish...

Walmart and WorldFirst Team to Help Chinese eCommerce Sellers Get Paid
Partnerships // August 07, 2024

Digital payments platform WorldFirst has partnered with Walmart to let eCommerce sellers based in China collect funds from Walmart Marketplace. “This partnership with Walmart further strengthens WorldFirst’s international digital trade ecosystem, which includes marketplaces, logistics, customs brokers, and other trade service providers,” the company said in a Wednesday...

Cart.com to Simplify Onboarding, Provide Services for Walmart Marketplace Sellers
eCommerce // April 18, 2024

Cart.com is working with Walmart Marketplace to simplify onboarding and help both new and existing sellers grow their sales on that platform. Customers using Cart.com’s multichannel management platform will be able to access special incentives across Walmart Marketplace’s shipping, advertising and repricing services as well...

Interviews & Exclusives
Merchants Have Mixed Feelings About Walmart’s Online Marketplace

July 10, 2017
Contrary to what “People of Walmart” would have you believe, the big-box retailer isn’t just for one demographic of shoppers, and it’s trying to prove that by making a name for itself in the online marketplace world. “It’s a misperception that the Walmart.com shopper is the same as the in-store shopper,” said David Spitz, CEO […]

Quick Reads
Walmart Marketplace Records Record Black Friday-Cyber Monday Sales

December 04, 2024
Walmart says its third-party sellers enjoyed record sales as the holiday shopping season began. The company’s Marketplace saw its highest-ever sales day and also set a single-day conversion rate record during the period between Nov. 25–Dec. 2, or Cyber Monday, Walmart announced Tuesday (Dec. 3). Walmart says this record comes as the company’s eCommerce business […]

Parafin Begins Offering Embedded Financing to Walmart Marketplace Sellers

September 11, 2024
Parafin has begun offering financing to Walmart Marketplace sellers. Through the Walmart Marketplace Capital program, eligible sellers can access financing through Parafin, an embedded finance firm and an approved Walmart Marketplace solution...

Walmart Expands Omnichannel Experiences and Fulfillment Solutions for Third-Party Sellers

August 27, 2024
Walmart has added new product categories, omnichannel experiences and fulfillment solutions to its eCommerce platform for third-party sellers, Walmart Marketplace. “We’re bringing all the pieces together to be much more than a...

Walmart and WorldFirst Team to Help Chinese eCommerce Sellers Get Paid

August 07, 2024
Digital payments platform WorldFirst has partnered with Walmart to let eCommerce sellers based in China collect funds from Walmart Marketplace. “This partnership with Walmart further strengthens WorldFirst’s international digital trade ecosystem, which includes...