Walmart Realm news and trends

1 in 4 Consumers Want to Be Entertained While Shopping
Retail // July 10, 2024

With consumers growing accustomed to the constant stimulation of digital multitasking, many shoppers are finding that the act of purchasing is not enough to keep them entertained. By the Numbers The “How Connected Devices Enable Multitasking Among Digital-First Consumers” edition of the PYMNTS Intelligence “How...

Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Retail // May 29, 2024

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace Walmart Realm, Justin Breton, the company’s director of brand experiences and strategic partnerships, discussed this...

Interviews & Exclusives
The Year in Amazon vs Walmart, and a Look Into 2025

December 27, 2024
As 2024 comes to a close, the retail sector remains defined by the intense rivalry between Amazon and Walmart. Over the course of the year, these industry titans fiercely competed for consumer loyalty, market dominance and innovation leadership. Here’s a recap of the major moments in this ongoing battle, as covered by PYMNTS. Market Share […]

Walmart Exec Details Immersive Experiences in Digital ‘Realm’

May 29, 2024
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace...