Webrooming, before the pandemic, was a full-on retailing trend. But as the pandemic-driven digital shift gains traction, retailers have to be wondering if consumers will use websites to comparison shop for brick-and-mortar retail (webrooming) or whether they’ll go back to shopping retail to order online...
Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S. The latest data from GfK’s annual FutureBuy study revealed that almost half of all respondents who fall within the Gen...
Two years ago “showrooming” was something of a boogey-man for brick-and-mortar retailers. In 2012, analysts were writing the early drafts of Best Buy’s obituary, mostly centered on the big box store’s transformation into a demo center for Amazon and eBay customers. At the time, the...
June 16, 2020
Retailers are aiming to play catch-up with shoppers by moving resources from brick-and-mortar and stacking them against digital technology and abilities. In eCommerce, Adobe’s Digital Economy Index for May indicates that holiday season spending levels are occurring with a mobile commerce emphasis. And “webrooming,” the practice of consumers using websites to comparison shop for physical retail, is coming for an […]
