As competition for consumers’ meal delivery spend heats up across businesses ranging from direct-to-consumer (D2C) sites and major food brands to restaurants and aggregators, Wonder is now set to acquire Blue Apron. The meal kit company announced Friday (Sept. 29) that it has entered into...
Jenny Craig is poised for a digital comeback as the rise of direct-to-consumer (D2C) enables weight loss brands to find an audience in more targeted ways than ever. As Wellful, an omnichannel health and diet food company behind competing brand Nutrisystem, announced Wednesday (July 5), it has acquired Jenny Craig’s...
Bankrupt weight-loss company Jenny Craig is getting a new lease on life. As CNBC reported Wednesday (July 5), rival weight-loss meal firm Wellful has purchased Jenny Craig’s assets and will revive it as an eCommerce company. “People that have known the Jenny brand — the core aspects around the great food,...
October 04, 2023
Rebooted as a direct-to-consumer (D2C) brand, Jenny Craig will now benefit from the widespread expansion of its audience beyond just the locations it can service within reach of brick-and-mortar locations. Following the weight loss brand’s acquisition and relaunch by Wellful, an omnichannel health and diet food company, Steve Mikulak, president of Wellful’s Nutrisystem brand, which oversees […]
July 05, 2023
Bankrupt weight-loss company Jenny Craig is getting a new lease on life. As CNBC reported Wednesday (July 5), rival weight-loss meal firm Wellful has purchased Jenny Craig’s assets and will revive it as an eCommerce company. “People that have known the Jenny brand — the core aspects around the great food, the coaching, the overall program and the success they previously […]
