F&B Brands Enter Virtual Worlds to Reach New Consumers

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to redefine engagement strategies and forge deeper, more enduring connections with their clientele. Wendy’s Company has unveiled an AI-based loyalty platform...

DoorDash and Alphabet-owned Wing have brought their drone delivery pilot program to the United States. This expansion builds on the pilot program that the two companies launched in Australia in 2022 and have since expanded to three locations and 60 participating merchants in that country,...

Wendy’s may have backed away from dynamic pricing, but many other eateries are moving ahead. The concept — raising and lowering prices depending on demand — has long been used by mobile apps and eCommerce companies, and is now being embraced by the restaurant industry, The...

Wendy’s wants diners to know it’s not raising prices, despite what they may have heard. When reports emerged recently that the fast-food chain was going to test dynamic pricing — or surge pricing, the practice of hiking prices when demand is at its highest level — a social...