X Corp news and trends

X Offers Discounts and Incentives to Win Back Advertisers
Social Commerce // July 25, 2023

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a new set of incentives to encourage brands to come back, The Wall Street Journal (WSJ) reported Tuesday (July 25), citing emails...

Twitter Isn’t a Company Anymore; Can It Be a Super App?
Mobile Payments // April 12, 2023

Seamless, embedded payment capabilities are emerging as a critical growth flywheel for tech platforms. This, as Meta pilots in-app business payment capabilities for WhatsApp users and merchants in Brazil, and Elon Musk ends Twitter’s run as an independent organization by merging the social platform with...

Quick Reads
X Tests Three Tiers of Paid Accounts

October 06, 2023
Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month plan into Basic, Standard and Plus variations, allowing it to charge customers different amounts based on the number of ads shown, Bloomberg reported Friday (Oct. 6).  The introduction of the […]

X Offers Discounts and Incentives to Win Back Advertisers

July 25, 2023
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a new set of incentives to...