Zillennials news and trends

Zip CEO: US Shoppers’ In-Store Card Usage Surges Nearly 150%
Buy Now Pay Later // August 27, 2024

U.S. retail customers are adopting buy now, pay later (BNPL) options for in-store transactions, according to Zip. On a call with analysts Monday (Aug. 26) discussing the Australia-based FinTech company’s fourth quarter fiscal 2024 financial results, CEO Cynthia Scott spoke to this shift. “Our Americas...

86% of Shoppers Don’t Want In-Store Voice Assistants
Consumer Insights // August 06, 2024

Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar stores, PYMNTS Intelligence research reveals. By the Numbers The new PYMNTS Intelligence special report “Generation Zillennial: Voice Assistants and GenAI”...

Joor CEO: Luxury Shoppers Won’t Buy a $20,000 Coat Online
Retail // July 16, 2024

As the luxury retail sector looks to strike a balance between digital accessibility and the more immersive, high-touch in-store experience, these upscale brands must create an omnichannel strategy that is much more experiential than that of their mass-market counterparts. Kristin Savilia CEO of JOOR, a...

Gen Z Consumers 117% Likelier to Shop From Influencers
Social Commerce // July 15, 2024

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...

Interviews & Exclusives
39% of Zillennials Buy What Their Friends Recommend

October 18, 2024
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must understand to effectively reach this segment. A PYMNTS Intelligence Report, […]

Amazon and Walmart Court Zillennials’ Loyalty With Sustainability Initiatives

June 21, 2024
As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking for new ways to meet...

Zillennial Grocery Choices Show Appetite for Digital Content

June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers.  As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...

Half of Zillennials Steer Clear of Gig Work

August 14, 2023
Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series: Meet The Zillennials,” we surveyed...