A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging from their late 20s to early 30s, is prompting a major change in banking habits, primarily through mobile technology, while...
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must...
U.S. retail customers are adopting buy now, pay later (BNPL) options for in-store transactions, according to Zip. On a call with analysts Monday (Aug. 26) discussing the Australia-based FinTech company’s fourth quarter fiscal 2024 financial results, CEO Cynthia Scott spoke to this shift. “Our Americas...
Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar stores, PYMNTS Intelligence research reveals. By the Numbers The new PYMNTS Intelligence special report “Generation Zillennial: Voice Assistants and GenAI”...
November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand loyalty, deal-seeking and values-driven purchases. Influenced by social proof and […]
October 22, 2024
A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging from their late 20s to...
October 18, 2024
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials...
June 21, 2024
As Amazon and Walmart look to secure the affinity of young consumers whose spending power is on the rise, the two retail giants are looking for new ways to meet...
