Zynga news and trends

Take-Two Buying FarmVille Maker Zynga for $12B
Acquisitions // January 10, 2022

Grand Theft Auto, meet FarmVille.  The video gaming company Take-Two Interactive Software will buy the mobile and online game maker Zynga Inc. for $12.7 billion, according to a Monday (Jan. 10) press release. The deal brings together two gaming companies with a presence across multiple...

Take-Two’s Zynga Bid Shows Connected Economy and Mobile, Personalized Advertising’s Appeal
Connected Economy // January 10, 2022

Online gaming — particularly mobile gaming — is cementing its place as part the foundation that keeps the connected economy, well, connected, across all avenues of digital interaction, particularly across leisure-related activities. To that end, Take-Two Interactive announced in a Monday (Jan. 10) press release...

Creativity Lives In The Age Of Contagion
Retail // April 28, 2020

Creativity is the pearl of great price in the COVID-19 era, formed under grit and pressure. Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news....

2019: A Banner Year (And Bumper Data Crop) For Hackers
Security & Fraud // December 31, 2019

It’s the list no one likes to be on. It’s kind of like being on the “worst dressed list” except that we’re talking about stolen data and, probably, lots of lawsuits. Welcome, then, to the Top Data Breaches of 2019. The readings are pretty grim....

Interviews & Exclusives
2019: A Banner Year (And Bumper Data Crop) For Hackers

December 31, 2019
It’s the list no one likes to be on. It’s kind of like being on the “worst dressed list” except that we’re talking about stolen data and, probably, lots of lawsuits. Welcome, then, to the Top Data Breaches of 2019. The readings are pretty grim. At a high level, the numbers are staggering. Millions of […]

Quick Reads
Take-Two Buying FarmVille Maker Zynga for $12B

January 10, 2022
Grand Theft Auto, meet FarmVille.  The video gaming company Take-Two Interactive Software will buy the mobile and online game maker Zynga Inc. for $12.7 billion, according to a Monday (Jan. 10) press release. The deal brings together two gaming companies with a presence across multiple platforms.   Take-Two, based in New York City, owns Rockstar […]