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Summer School Course & Faculty Matrix
Mobile, Payments, and The Reinvention of Retail
Tuesday, August 12
All courses will take place in The Northwest Building on the Campus of Harvard University*
12:00 – 1:15
Registration & Lunch – Networking in Foyer & Mobile Experience Demo Rooms
1:30 – 2:00
Welcome and Overview
The Evolution of Retail and The “State Of” Today
Why the Need for a Reinvention
Who are the Reinventors
What is the Role of Mobile and Data in Reinventing Retail
2:00 – 3:30
Module 1
The Retail Business Model – What’s Broken and How Can Mobile PLUS Payments Help Fix It
Channel Convergence and The Imperative for New Thinking
The Role of Payments and Mobile in Changing Delivery Models and Customer Expectations
How Payments and Mobile Can Create and Monetize New Assets
The New and Emerging Business Models in Retail
What Can Be Learned From Other Geographies
3:30 – 3:45
BREAK
3:45 – 5:15
Live Case #1
ShopRunner
The merchant-branded commerce portal that is reinventing the retail business model.
5:15 – 5:30
Demo Deep Dive #1
LoopPay Mobile Wallet
LoopPay will show a smartphone fully integrated (i.e. No accessory attached performing an EMV Like Transaction) at all types of magstripe Point of sale terminals in the market. It will demonstrate the secure loading of a card, dynamic transaction performed at point of sale, additional security for the merchant and a great consumer experience.
5:30 – 7:00
Cocktails & Networking in Foyer & The Mobile Experience Demo Rooms
Wednesday, August 13
7:00 – 8:15
Continental Breakfast & Networking in Foyer & The Mobile Experience Demo Rooms
8:30 – 10:00
Module 2
Mobile, Payments and The New Consumer Shopping Cycle
How Consumers Buy Now and What Has Changed
The Role of Technology and Third Party Apps in Driving Preference and Spend
Making Payments Invisible but Not Irrelevant
The Role of Social in Influencing Purchase
The Business Case for Virtual Currency
10:00 – 10:30
Break
10:40 – 10:55
Demo Deep Dive #2
Beacon Technology
Making Dumb Beacons a Smart Solution:
Utilizing beacon technology in a contextually intelligent solution to influence consumer behavior.
11:00 – 12:00
Problem, Data & Insight Session
Insights from the POS
InfoScout and PYMNTS collaborate on a set of data metrics that are unique to what we are tracking on PYMNTS with them and use it to draw insights that help students understand how to evaluate POS/transaction data
12:00 – 1:00
Lunch & Networking in Foyer & The Mobile Experience Demo Rooms
1:00 to 2:45
Module 3
Omnichannel and the Reinvention of Retail
What is Omnichannel
The Challenges and Complexities of Delivering the Omnichannel Reality to the Consumer
Integration and Technology Complexity
Delivering A Seamless Payment Experience
What Retailers Have To Do To Get Ready
Meeting the needs of the Cross Border Consumer
2:45 – 3:15
BREAK
3:15 – 5:00
Module 4
Acquiring and Retaining Profitable Customers
The Economics of Customer Acquisition and Retention
The Mashup of Payments and Loyalty
The New Sciences of Offers and Rewards
The Role of Social in Driving or Demolishing Customer Loyalty
New Models and Outcomes
5:00 – 5:40
PatentSight
5:45 – 7:00
Cocktail Reception Sponsored by Salesforce.com
Salesforce will be hosting a special off site Happy Hour. Stay tuned for details…
Thursday, August 14
7:00 – 8:15
Continental Breakfast & Networking in Foyer & The Mobile Experience Demo Rooms
8:30 – 10:00
Module 5
How Mobile, Apps and Technology Are Turning Payments Transactions into Merchant/Consumer Interactions
Apps and the Retail Connected Experience
Beacons and The Promise of Relevant Targeting
Data and Privacy Considerations
The “Wired” Store and Anywhere Point of Sale
Digital Wallets and New Payments Platforms
10:15 – 11:45
Live Case #2
OpenTable
The restaurant reservation system that is out to turn its reservations systems into a mobile commerce platform.
11:45 – 12:45
Lunch Sponsored by CA Technologies
Special Presentation by Revathi Subramanian Author of “Bank Fraud: Using Technology to Combat Losses”
This presentation will cover:
The challenges of fraud detection in the financial services environment
How analytics can aid in loss prevention across multiple industries
The “Ten Commandments” for tackling fraud and ways to build an effective model for fraud management
12:45 – 2:00
Module 6
What Retail Reinvention Looks Like
Connected Devices and The Internet of ThingsThird parties Wallets and Invisible Payments
Organizing Around Customer First
What Investors See as The Future and Are Putting Their Money Into
2:00 – 2:30
Wrap up & Adjourn
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