[vc_row equal_height=”yes” css=”.vc_custom_1568389470453{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner equal_height=”yes” gap=”25″ css=”.vc_custom_1540077225830{border-bottom-width: 20px !important;padding-top: 20px !important;padding-right: 25px !important;padding-left: 25px !important;}”][vc_column_inner width=”1/3″][vc_single_image image=”841462″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/06/The-Great-Reopening-Shifting-Preferences.pdf”][vc_btn title=”download now” style=”outline” shape=”round” color=”black” size=”xs” align=”center” button_block=”true” css=”.vc_custom_1591830448900{padding-top: 10px !important;padding-bottom: 10px !important;}” link=”url:https%3A%2F%2Fwww.pymnts.com%2Fwp-content%2Fuploads%2F2020%2F06%2FThe-Great-Reopening-Shifting-Preferences.pdf||target:%20_blank|”][/vc_column_inner][vc_column_inner width=”2/3″][vc_custom_heading text=”PYMNTS’ COVID-19 Brief Series” font_container=”tag:h1|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_separator color=”black” align=”align_left”][vc_column_text]PYMNTS issued its first COVID-19 consumer survey on March 23 and has been tracking United States consumers’ changing behaviors and attitudes since, surveying more than 14,000 to date. The Great Reopening: Shifting Preferences edition takes a new approach to their changing behaviors, drawing on a May 23 survey to analyze how their unique concerns are affecting their plans and whether their shifting preferences are likely to shake up their post-pandemic habits. [/vc_column_text][vc_column_text]We have identified four persona types in our quest to understand consumers’ evolving behavior since the pandemic began. This is what we have learned about their motivations and their post-pandemic plans for shopping, paying and living.
- Social shifters: consumers who have gone online to make retail purchases, but are most likely to return to physical stores and engage in activities outside their homes
- Safety shifters: consumers who have embraced digital channels to buy groceries and other products and are more concerned about contracting the virus than other consumers
- Convenience shifters: consumers who put a premium on speed and convenience and are choosing merchants based on their digital offerings
- Office shifters: consumers who have shifted to working from home and want to go back to being outdoors and working in office environments
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_custom_heading text=”HOW CONSUMERS’ PRIORITIES ARE SHIFTING AS THE PANDEMIC PROGRESSES” font_container=”tag:h2|font_size:36|text_align:center” use_theme_fonts=”yes” css_animation=”bounceInDown”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Navigating The COVID-19 Pandemic Series Archive” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”812573″ img_size=”medium” onclick=”custom_link” link=”https://securecdn.pymnts.com/wp-content/uploads/2020/04/Navigating-COVID-19-Pandemic-Post-Pandemic-Reset.pdf”][vc_column_text]The Post-Pandemic Reset edition[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”806004″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/04/Navigating-COVID-19-Pandemic-April-2020.pdf”][vc_column_text]How The Paycheck-To-Paycheck Economy Is Beginning To Buckle edition[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”802516″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/03/Navigating-COVID-19-Pandemic-Life-On-Lockdown-Edition-March-2020.pdf”][vc_column_text]Navigating The COVID-19 Pandemic: Life On Lockdown edition[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”795093″ img_size=”medium” onclick=”custom_link” link=”https://securecdn.pymnts.com/wp-content/uploads/2020/03/COVID-19-Brief-March-2020-1.pdf”][vc_column_text]
Navigating The COVID-19 Pandemic: How Consumers Are Reorganizing Their Lives In The Wake Of The Outbreak edition
[/vc_column_text][/vc_column][vc_column][vc_custom_heading text=”Main Street On Lockdown Series Archive” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”834116″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/05/Main-Street-On-Lockdown-Business-Recovery.pdf”][vc_column_text]Business Recovery edition[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”819004″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/04/Main-Street-On-Lockdown-Reinventing-The-Road-To-Recovery.pdf”][vc_column_text]Main Street On Lockdown: Reinventing The Road To Recovery edition[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”809505″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/04/Main-Street-On-Lockdown-The-COVID-19-Cash-Chasm.pdf”][vc_column_text]
Main Street On Lockdown: The COVID-19 Cash Chasm edition
[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”806014″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/04/Navigating-The-COVID-19-Pandemic-March-17-Brief-2.pdf”][vc_column_text]Main Street On Lockdown: How SMBs Are Coping With The Economic Fallout Of COVID-19 edition[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”The Great Reopening Series Archive” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”837649″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/06/The-Great-Reopening-Doubling-Down-On-Digital-edition.pdf”][vc_column_text]Doubling Down On Digital edition[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”828020″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/05/The-Great-Reopening-Tracking-Digitals-Quantum-Leap.pdf”][vc_column_text]Tracking Digital’s Quantum Leap edition[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”822103″ img_size=”medium” onclick=”custom_link” link=”https://www.pymnts.com/wp-content/uploads/2020/05/The-Great-Reopening-The-Road-To-A-Digital-Normal.pdf”][vc_column_text]The Road To A Digital Normal edition[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_column_text]
FOR MORE COVID-19 COVERAGE
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